But most of the times, it’s because the results ranking higher than yours have more backlinks from relevant and high authority sites. One of the core objectives of Google Search is to show high-quality, useful and relevant search results to its users.
When another website links to a URL on your site or blog, Google considers this as a vote of confidence in the usefulness of your content.If the site linking to you is a well-established authority in your industry, this vote becomes much more valuable.
To rank higher than your competitors, you need to get more backlinks (votes of confidence) from other high-authority sites in your niche.
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